Write to Sell: Winning Sales Writing Strategies

Could your sales team increase sales if they had stronger written communication skills? How would you benefit if your team could write more powerful and persuasive approach, follow-up, thank-you, and validation correspondence, not to mention direct mailers, proposals, and other routine sales collateral? Then this class—designed especially for the sales professional—is tailor-made for your team! In this interactive workshop, your sales team will learn how to:

1. Write with the prospect or customer need in mind (WIIFM: what’s in it for me?) to increase activity and sales.
2. Bottom-line sales communication and clearly organize thoughts to gain the attention of busy prospects and customers.
3. Establish a professional and consistent tone to maintain customer confidence.
4. Overcome writer’s block using the document mapping technique to jumpstart activity in the pipeline and to increase sales.
5. Write more effective sales communication, to include approach letters, interest-creating e-mail, direct mailers, presentations, proposals, follow-up and thank-you correspondence.
6. Format correspondence for visual appeal and readability to persuade your prospects and customers to buy.
7. Edit and proofread documents carefully to maintain your company’s image.

Pre-work: Have your sales team bring routine sales correspondence to class for review and discussion