Write Effective Sales E-mail: Ten Tips For Success

Could you increase sales if your sales team had stronger e-mail writing skills? How would you benefit if your team could write more powerful and persuasive e-mail to your prospects and customers? This presentation—designed especially for sales professionals—is designed to improve their ability to write concise, effective e-mail, the kind that ensures success. In this lively presentation, your team will learn how to:

1. Write with the prospect or customer’s need in mind (WIIFM: what’s in it for me?) to increase activity and sales.
2. Write a specific subject line to gain reader attention and action.
3. Bottom-line e-mail to gain the attention of busy prospects and customers.
4. KISS the message (Keep It Short and Simple) to convey the sales message quickly and succinctly.
5. Format for impact and readability to convey the message at a glance.
6. Mind e-mail etiquette to avoid offending the customer or prospect.
7. Reference attachments to save the reader’s time.
8. Proofread carefully to maintain the company’s image.
9. Follow-up on critical e-mail to ensure that important business is not lost in cyberspace.
10. Plug your e-mail into the 7-touch marketing plan as a way to increase sales.

Pre-work: Bring an e-mail to the presentation for your review and rework.