Write E-mail That Gets Results

Do you want your staff to write e-mail that gets opened, read, and acted upon? In this session your staff will improve their ability to write concise, effective e-mail that gets the desired response, while enhancing their credibility. In this hands-on workshop, your staff will learn how to:

1. Determine when e-mail is the best mode of communication to send your message.
2. Write with the reader’s needs in mind to communicate effectively and sell your message.
3. Jump-start your e-mail to overcome writer’s block and to eliminate multiple rewrites.
4. Write a specific subject line to gain reader attention and action.
5. Bottom-line e-mail to convey the business message quickly and succinctly.
6. KISS your e-mail (Keep it Short and Simple) by streamlining your sentences (10 tips).
7. Enhance your e-mail’s readability by effectively formatting and headlining information.Establish a professional tone to gain your reader’s confidence.
8. Mind e-mail etiquette to avoid offending the reader.
9. Reference attachments to save the reader’s time.
10. Edit and proofread e-mails carefully to maintain your company’s image and your credibility.
11. Follow-up on critical e-mail to ensure that important business matters are not lost in cyberspace.

Pre-work: Have your staff bring several e-mails to class for review and discussion in breakout groups.